Shopper Insights

What Makes Customers Tick?

The best merchandising starts with a thorough knowledge of shoppers and the reasons they reach for a particular product. That’s why we work closely with you to gain insights into your goals, product strategies and branding. Plus we rely on key partners who keep us clued in on the current shopper environment and trends.

At KapStone, these insights aren’t just good to know. They’re absolutely essential to success. And they’re not just up front. We also assess in-store effectiveness to make the next program even more successful.

Product Line

  • Why Insights?
Good Insights Drive Great Creative  

Fresh ideas naturally spring from insights into what motivates your customers. Our creative team has been hand-picked from the top talent in the industry. So you know you’ll be getting true A-Team structural and graphic designers, not just the latest art school grad.

Expect a very high-end skill set and the proven ability to engage customers with big picture ideas, compelling communication and breakthrough structure design.